Abstract
The article highlights the key methods of transforming linguistic and cultural values of an individual, turning him into a «Soviet man» in the context of the problem of bilingualism during the «stagnation» period. The main causes and consequences of the influence of the policy of Russification on the formation of a new personality, its behavior model and self-identification are determined. This was a decisive step in the development of a new supranational community «Soviet people» in the context of the declared course of «unification of nations». It is proved that the language policy had a significant effect on the development of the identity of the population of Soviet Ukraine and became an important method of forming the Soviet person. It was established that along with the Russification of society, the Soviet authorities also used other tools for forming a new worldview of the population. They were especially effective through mass media. Using myths, theses, and ideologues substantiated by Soviet ideologues, the Soviet media carried out a kind of zombification, imposing the necessary ideas on ordinary citizens. In the context of the implementation of the course for the «unification of nations», certain informational messages of the Soviet mass media formed an inferiority complex in certain ethnic groups, which led to a rapid change of the linguistic and cultural traditions of their people to new Soviet ones. It was found that television and the film industry significantly influenced the formation of the personality of the «stagnation» period. Russian-language cinema gradually filled the airtime. Due to a number of factors, Ukrainian cinema was unable to fully compete with Russian cinema. It was determined that the so-called «education of the masses» took place since school years. The anti-religious campaign and Russification were especially actively implemented. The importance of the ideological justification of the place of women in Soviet society in the context of the formation of the image of the «Soviet man» is revealed. The development of Soviet ritualism had a prominent place in the context of the transformation of the worldview of the population. It was found out that the Soviet policy in the field of culture had negative consequences, as it significantly influenced the ethno-demographic processes, deformed the identity of certain categories of the population, which did not perceive the linguistic, cultural and national features of the state formation of Ukraine from the moment of independence.
Keywords
language, «Soviet man», russification, identity, «stagnation», bilingualism, ideology
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