The article analyzes the use of suffi xes and prefi xes in order to trigger negative connotation. It was found that some prefi xes such as anti-, de-, quasi- and pseudo- are clearly negative, and therefore the words, formed with their help will also have negative evaluation. And such prefi xes as new-, neo-, pro-, although are positive, but the using them with words that already have a negative connotation makes such growths also negatively marked. It was determined that the derivation is one of the productive way to provide texts of printed periodicals emotional coloring. In an effort to get closer to the reader in the linguistic aspect, the authors of newspaper articles of modern printed periodicals use different means of expressiveness of speech. One way to infl uence the reader is to use emotional vocabulary, which aims to create on the recipient some evaluate on different events and phenomena occurring in society. It is concluded that emotional evaluation provides and enhances the use of means of word formation, including the active use of foreign prefixal and suffi xal morpheme. Because of a number of extralinguistic factors in the language of print mass media exists such words with negative evaluation 

mass information, language norm, category of expressiveness, prefi xes, suffi xes, neoplasms