Abstract
The study of crisis speeches by U.S. presidents Donald Trump, Joe Biden, and Barack Obama is important due to the increasing role of effective political communication in contemporary society. The analysis of language means, used in these speeches, helped to understand how leaders influence the audience and shape their positive image. The aim of the study was to identify the key language devices the presidents use for effective communication with the audience and the formation of a positive leader’s image. The research methodology was based on a comprehensive approach, including phonetic, lexical, and syntactic analysis of speech texts. Semantic analysis was applied to identify key language blocks, along with intent analysis to determine the communicative techniques employed by presidents to influence the audience. The study’s findings revealed that the use of stylistic devices at the phonetic, lexical, and syntactic levels play a crucial role in the effectiveness of crisis speeches by U.S. presidents Donald Trump, Joe Biden, and Barack Obama. At the phonetic level, alliteration emerged as a prominent tool, used to create a rhythmic flow that enhances emotional resonance and emphasizes key points. This technique, frequently employed by all three presidents, draws attention to important terms, aiding in the retention and impact of their speeches. At the lexical level, metaphors and epithets were identified as essential for creating vivid imagery and simplifying complex issues. Metaphors allowed the presidents to convey abstract or multifaceted concepts in a relatable and emotionally charged manner. Syntactic devices, including antithesis, parallel constructions, and repetition, were found to reinforce key messages by providing structural clarity and emotional depth. Antithesis was especially effective in highlighting contrasts between achievements and challenges. Such rhetorical structures not only heightened the persuasive power of the speeches but also strengthened the presidents’ portrayal as decisive and competent leaders. The findings underscore the importance of stylistic devices in political communication, demonstrating their role in enhancing both the clarity of message delivery and emotional engagement with the audien
Keywords
crisis speeches; presidential discourse; emotional and expressive devices; communication; rhetoric; shaping public opinion
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