Abstract
In the period of the Soviet Union, information policy and mass media played a rather important role. The upbringing of the «new Soviet man» required significant efforts and comprehensive influence on the consciousness of the broad masses of the people. The Soviet press and periodicals, which performed a rather important task, helped to solve this problem: they promoted Soviet values and an established model of behavior in society. In this context, it is important to trace the language in which periodicals were printed on the territory of the Ukrainian SSR, to distinguish their ideological component and to analyze the formation of the phenomenon of bilingualism. Due to the deliberate replacement of the morphological and lexicological structure of the Ukrainian language, the Soviet regime spread Russification, destroyed the linguistic and cultural achievements of the peoples living on its territory, inculcated atheistic views and idealized party leaders, relegating them to the role of idols in the development of communism. Constantly being in such an environment, a person, in fact, lost himself. Quite often, editors of newspapers and magazines imposed clearly defined value guidelines on Soviet society. Thus, it was much easier to implement the course for the «merger of nations». Quite often, the materials that got into the mass media promoted a course of assimilation of the non-Russian-speaking peoples of the USSR. Of course, all this happened in a veiled form, because in none of the normative legal acts the party recognized Russification as a deliberate step towards the destruction of the linguistic and cultural achievements of Ukrainians and other ethnic groups living in the specified territory. Analyzing materials published in mass media, The activities of modern mass media are based on the principles of freedom of speech, thought and religion. However, before the start of the Russian-Ukrainian war, there was a fairly significant percentage of periodicals in our country that published their intellectual property in the Russian language. Using the example of the press and periodicals of the 60s-80s of the 20th century, the author carried out a comparative analysis of periodicals in the context of language issues and determined the reasons that led to the spread of Russification trends in Ukrainian society, including the emergence of the problem of bilingualism
Keywords
bilingualism, bilingualism, magazines, «fusion of nations», press, periodicals, party nomenclature, Soviet leadership, Russification
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