The article covers  concepts of «publishing», «publishing house», «information product», «book». It has been found that the activity of any publishing house consists of creative, organizational, production and commercial work. In any modern publishing house, editorial and publishing processes cover the following four stages: preparatory; editorial; production; marketing (distribution and advertising of book products). It has been discovered that there is a wide variety of publishing products, but the main and the most popular one remains the book. Trends in modern society influence the reduction of the demand for books and increase of the usage of electronic resources. Well-focused publishing strategies are based on knowledge about reader's attitude to the book, the reading process, the impact of the book on the reader. This problem has become especially relevant due to the emergence of new means of communication and forms of leisure, which have significantly limited human attention to  books. An attempt have been made to analyze the interest in reading books among the youth of Ivano-Frankivsk city. With the help of the questionnaire it has been clarified the opinion of young people about reading, provided statistics of the bookstore «Ye» on the preferences of customers, as well as the choice of a particular genre of literature. The main reasons for lack of interest in reading have been indicated and ways to overcome the problem have been suggested. The characteristics of publishing products as a channel of communication in modern society and ways to overcome illiteracy among the youth of Ivano-Frankivsk city have been presented. The study has showed that a few people in school age (14-17 years old) read books, they named the following reasons: lack of time, laziness, lack of interest in reading, as well as difficulties in finding an appropriate  book

publishing activity, publishing institution, information product, book