Abstract
The purpose of writing this article is to examine the features of the manifestation and the impact of modern technology and the latest popular web resources on the youth today. We also consider the impact of social networks on the formation of cultural identity in particular and culture of the society as a whole. The problem of rational use of leisure time and motivation to use social networks are examined, in particular examples of students. It was also outlined the issue of human dependence on the social networks as a complex synthesis of mental processes, interpreted primarily as the inability of the individual to control himself, conduct disorder, caused by using the Internet. As a result, it is proved that the relevance and importance of communicative activity and a set of communication processes are now directly dependent on the activity of emergency today’s young people on the Internet pages of their own and others’ social networking profi les. The interrelation and mutual relations with the public and young audiences in popular social networks among young people are being researched
Keywords
Internet resource, social network, youth Internet addiction, communication, public relations, social and cultural aspect
References
1. Vilchinskaya D.S. Mediakultura – osobyiy tip kulturyi informatsionnogo obschestva / D.S. Vilchinskaya // Obrazovanie v ХХІ veke: materialyi H Respublikanskoy nauchno-prakticheskoy konferentsii molodyih uchenyih i studentov BNTU (70-y studencheskoy nauchnoprakticheskoy konferentsii BNTU), 15–16 maya 2014. V 2 ch. Ch. 1 / red. kol. S.A. Ivaschenko [i dr.]. – Minsk: BNTU, 2010. – S. 11–13.
2. Olijnyk A. Facebook mozhe vyklykaty depresiyu [Elektronnyj resurs] / A. Olijnyk. – Rezhym dostupu: http://studway.com.ua/facebook-depresiya.
3. Semenov N. Vse o sotsialnyih setyah. Vliyanie na cheloveka. Problema sotsialnyih setey [Elektronniy resurs] / N. Semenov. – Rezhim dostupu: http://www.seonews.ru/columns/vse-o-sotsialnyih-setyah-i-vliyaniena cheloveka-problema-sotsialnyih-setey.
4. Sidorov A.I. Sotsialnyie seti i ih vliyanie na molodezh / A.I. Sidorov, A.Yu. Muharlyamova // Sovremennyie naukoemkie tehnologii. Kazanskiy federalnyiy universitet. – 2013. – № 7 (Chast 2). – S. 219–219.
5. Cerkovnyj A. Aspekty formuvannya Internet-zalezhnosti [Elektronnyj resurs] / A. Cerkovnyj. – Rezhym dostupu: http://www. seonews.ru/columns/vse-o-sotsialnyih-setyah-i-vliyanie-na chelovekaproblema-sotsialnyih-setey.
6. Griffi ths M.D. Internet addiction: does it really exist? [Electronic resource] / M.D. Griffi ts. – Available from: http://www.academia.edu/780572/ Griffiths_M.D._1998_._Internet_addiction_Does_it_really_exist_In_J._ Gackenbach_Ed._Psychology_and_the_Internet_Intrapersonal_Interpersonal_ and_Transpersonal_Applications._pp._61–75._New_York_Academic_Press.
7. Goldberg I. Internet Addictive Disorder [Electronic resource] / I. Goldberg. – Available from: http://www.psycom.net/iasg.html.
8. Young K.S. The Relationship Between Depression and Internet Addiction [Electronic resource] / K.S. Young, R.C. Rodgers. – Available from: http://netaddiction.com/articles/ cyberpsychology.pdf
