Abstract
The relevance of the research problem was underscored by the ongoing transformation of museum institutions, marked by the emergence of a new socio-cultural institution that responds to the demands of the current tragic circumstances. The significance of this work lied in identifying the key factors driving the transformation of the museum‘s activity model, a pivotal component in addressing contemporary issues in cultural and intellectual development. The study aims were to analyse the activity model of the Kirovograd Regional Ethnographic Museum from 2021 to 2023, determining the place and role of the museum institution in shaping the modern socio-cultural landscape amidst the implementation of martial law and considering trends in the information sphere. The research methodology employed a comprehensive, interdisciplinary, and systematic approach, utilising methods such as analysis, synthesis, interpretation, descriptive, and partially comparative-historical methods, with content analysis being foundational. The analysis of the museum‘s activity model during the aforementioned period highlighted the significant role of museum institutions in preserving the national cultural heritage. By safeguarding unique artefacts, museums illuminate the history, traditions, and culture of both specific regions and the nation as a whole, thereby preserving cultural values for future generations. The study justified the place and role of museum institutions in shaping the contemporary socio-cultural landscape, taking into account the latest trends in the information sphere. It examined the pivotal historical stages in the development of the Kirovograd Regional Ethnographic Museum and analyses its main areas of activity, including scientific-exhibition, scientific-methodical, scientific-research, among others. Furthermore, it conducted a content analysis of the indicators of the museum‘s core activity directions from 2021 to 2023 and meticulously investigates the institution's project activities, providing a thematic-classification of existing projects and identifying their primary forms of implementation. The practical significance of this research lies in its potential to enhance the effective utilisation of analysed practices, ensuring the museum‘s sustained and active presence in the socio-cultural landscape of the contemporary tragic era
Keywords
national cultural heritage; transformation; scientific-exhibition activity; public events; culturalenlightenment projects
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